EngageMore CRM World

Today's blog is about how to determine what types of drip campaign you should send to each of the contacts in your database. When you do this right, you can also use your drip campaign and CRM to mine your database for the hottest prospects. The strategies in this article will further help you to manage your database in a way that will keep you organized and structured. Who knew your CRM could do so much for you? I just hate to see agents or salespeople spending copious amounts of money on lead generating without having their follow-up systems in place. Every agent needs to plan to communicate with the new leads quickly, automatically and long-term with engaging, helpful and educational content. Contact relationship management software, aka CRM, is not just for emailing and texting your database. The idea here is to show you how to use your CRM and your Drip campaigns to help you to get more engagement, while at the same time to help you to identify the hottest prospects in y...

One of the biggest complaints I hear is that emails end up in the spam folder. I know that no one wants to hear this...but there are many reasons that could cause your email to go into the dreaded SPAM folder. Let's discuss a few of the biggies! General Tips for Avoiding the Spam Folder 📩 : Tip #1 : Try to get responses and remind them to add your email address to their contacts. All of these actions have very positive metrics on your sender reputation. Include a good call to action (CTA) - ask a question in order to get a response. When your potential customer responds and answers your question, that will immediately tell the software companies (Google, Yahoo, etc…) that you are someone this person wants to talk to. Therefore, your chances of going to spam after this is reduced significantly. Tip #2 : Avoid “Advertisy” verbiage as much as possible For example, your title says “FREE MONEY!” This means you have included language that resembles a get rich quick scheme and is lik...

The "Merge Field Code" is a part of email and text templates that helps you to automate sending out email and text templates. Let's get to the bottom of why and how to use Merge field codes in your drip campaigns! WHAT IS A MERGE FIELD CODE Most businesses do not really understand the concept of a merge field built into a template and why it is important to use merge field codes to quickly and easily automate your follow-up.   The first thing you need is to do is learn about the available merge field codes within your CRM (contact relationship management software) Let's discuss...  First of all... what is a merge field code?  A merge field is a code specific to your CRM software that will allow you to automatically merge into an email or text information about a specific contact or client without the need to manually type the information out for every email you send.  Create templates with merge fields for drip campaigns and/or for emails or texts with communi...

There are literally dozens of ways for you to stay in front of your potential customers. One of the biggest things you can do is set up your website for your customers to get listings or product information from you. They can fill out the lead form and you use that contact information to send them information via a consistent and informative campaign that is AUTOMATED. TOP 6 REASONS TO AUTOMATE YOUR BUSINESS Some of these reasons are going to be really obvious and some of them are going to turn a light bulb on over your head 💡. Reason #1 Get all your prospects in one place In sales, you may have many different resources for lead generation. It is not unusual for salespeople to even have two or three different CRM’s with leads coming in from different sources.  It’s also not unusual that they don’t like to use the other CRM’s for anything other than capturing leads. This happens a lot.  With that said, it is very important to get them off your Post-Its, napkins, random sheets ...